PROJECT: Photonics West 2007 Executive Luncheon sponsored by Invest in Germany CLIENT: Invest In Germany SCENARIO: Invest In Germany needed a partner to assist in the marketing and event management for an executive level luncheon taking place during the Photonics West 2007 conference. They had an existing database of prospects, but needed help to identify and source new contacts from the Photonics West 2007 exhibitor list. They set an aggressive target of 150+ registrations for the event. To help meet their audience goals, Invest In Germany contracted Attune as their marketing and event partner. SERVICES PROVIDED: Project management, attendee list development, direct mail/mail house management, HTML invitations, event registration, venue operations, marketing materials design and production. RESULTS: With Attune’s support and expertise, Invest In Germany exceeded their registration and attendee goals and was able to attract an executive level audience. Furthermore, they developed many new and highly qualified contacts that can be leveraged for future marketing campaigns. Additionally, by letting Attune own the project management the client was able to focus on content development, leaving the day to day planning and details to us. © Copyright Attune 2008